World's Largest Digital Sign Nears Completion

NEW YORK (YouTube.com/AdAge) -- Turning three sides of a 25-story building into a coordinated animation display, the world's largest digital sign is nearing completion in Times Square. Commissioned by Walgreens, it wraps One Times Square, the famed building from which the New Year's Eve ball drops. Its 23 synchornized digital screens dwarf those of the nearby Thomson-Reuters sign which has only 11 such units. The designers are determined to push the competitive advertising environment of Times Square to a whole new level.

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Science & Technology

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• news
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• out-of-home
• billboards
• digital
• Times
• Square
• LCD
• LCDs
• liquid
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• displays
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• AdAge

[outdoor777]

I sell Digital or LED signs nationwide.I also obtain advertisers for digitl billboards.

Please call with any questions about outdoor advertising.

Bill Benham

352-7894203

[jnkyrdtoy]

actually it was around 12.5 million i was one of the fabricators on the project took around three months to build with ten guys

[cmhall10001]

oh, nevermind.

[cmhall10001]

world's largest? what about harrah's in atlantic city?

[badboi697]

they should do more electronic advertising in london!

[munger49]

I heard 12 billion for the sign...could this be correct? IF so that explains why our hours are cut at the store level and employees are losing health benefits because they can no longer average the 30 hours necessary to keep their benefits....GO WALGREENS

[megahometheater]

How would you even begin to measure impressions? There is not practical way!

[TheCorndogman69]

Go Walgreens!