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Buying Food (1950)

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Uploaded by on Mar 20, 2011

An educational film from 1950 about buying food, probably shown in Home Economics classes at the time.

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An impulse purchase or impulse buy is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.

Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for confectionary. However, candy, gum, mints and chocolate are prominently displayed at the checkout aisles to trigger impulse buyers to buy what they might not have otherwise considered. Alternatively, impulse buying can occur when a potential consumer spots something related to a product that stirs a particular passion in them, such as seeing a certain country's flag on the cover of a certain DVD. Sale items are displayed in much the same fashion.

Impulse buying can also extend to so-called "big ticket" items such as automobiles and home appliances. Automobiles in particular are as much an emotional purchase as a rational one. This in turn leads auto dealers all over the world to market their products in a rapid-fire, almost carnival-like manner designed to appeal to emotion over reason.

Impulse buying disrupts the normal decision making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self gratification. Impulse items appeal to the emotional side of consumers. Some items bought on impulse are not considered functional or necessary in the consumers' lives. Preventing impulse buying involves techniques such as setting budgets before shopping and taking time out before the purchase is made.

Shelf life is the length of time that food, drink, medicine, chemicals, and many other perishable items are given before they are considered unsuitable for sale, use, or consumption. In some regions, a best before, use by or freshness date is required on packaged perishable foods.

Shelf life is the recommendation of time that products can be stored, during which the defined quality of a specified proportion of the goods remains acceptable under expected (or specified) conditions of distribution, storage and display.

Most shelf life labels or listed expiry dates are used as guidelines based on normal handling of products. Use prior to the expiration date does not necessarily guarantee the safety of a food or drug, and a product is not always dangerous nor ineffective after the expiration date.

Information courtesy of Wikipedia.

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Uploader Comments (MiscVideos78rpm)

  • In the town I live in nearby ( i wont say online) there's a small store that's almost been around for 100 years! The town has been around for a loooonnngg time! In the store, there's posters of ads that look like they're from the 50s, still in perfect condition! There's also a soda fountain in it but it's out of service. The lady that owns it also has really old stuff in her basement, I heard! I'm 14 and I find this stuff exciting and interesting. I love history :-). Haha my friends think its

  • @xXHelloKittyAnimexX - That's really cool!!

  • This video is great

  • @justinsuperstar - Glad you enjoyed it! :)

  • this was fun,thanks for sharing!

  • @chompo7 You're welcome!!

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All Comments (26)

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  • The movie is right never go to the store hungry. I did that numerous times and wound up buying stuff I don't eat. What was the vegetable tha man bought? Rutabegas?

  • i learned long ago never to go to the grocery store hungry because you wind up buying a ton of stuff that isn't on the list. i will usually try to eat something small so i am still hungry, but not bad enough that i wind up buying 50-60 dollars more than what my list had.

  • a woman's "income" back then was an allowance from the husband.

  • @xXHelloKittyAnimexX i kind of felt and feel the same way. this era was so simple. not compared to what goes on in today's world

  • Henry! Do you know what oysters do? Ah, the wife needs a stiff one.

  • Wow, Paula Dean would be proud of the butter use in this video!

  • Haha all the time I kept on thinking "dud whats the problem...just put it in the freezer" until I realised they didn't have freezers back then. Oh dear how the world has changed :)

  • *but

    I keep messin up! -•-

  • (continued) some of my friends think it's weird buy not me! :P

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