Ethnography or observational research

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Uploaded by on Mar 3, 2010

Gerry Katz, Executive Vice President of Applied Marketing Research, explains how ethnographic research can be used to gain deep insights about how customers use your products or services on a daily basis.

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  • i enjoyed this vid

  • brilliant video

  • love the video really good

  • some sweet info here

  • Thank you for a crisp summary!

  • Perfect job opportunity for any applied/business anthropologists!

    But I hate how he "sums up" ethnography

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