The NewFront 2011: Which Cord to Cut? Brands as Publishers, Part 1

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Uploaded by on Jun 23, 2011

Create. Engage. Enable. Distribute. Pipe Reality offers more options than ever before. We'll explore the challenges and opportunities as brands become publishers. We'll debate impact on media channels, the role of content in building loyal audiences and how these new pipes affect the marketing mix.

Guests:
Susan Popper, SVP Integrated Marketing Communications, SAP
Beth Comstock, CMO, GE
Susan Sobbott, President, OPEN at American Express
Steven Rosenbaum, Founder of Magnify and author of Curation Nation

Moderator: John Batelle, Chairman, Federated Media

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