Effective Communication - Ford Focus Film Challenge - CSUN

Inspired by the naive directness of old instructional video's, "communication", brings to life an old idea in a whole new visual context. The juxtaposition of a dry monotone voice with new motion media creates an appealing narrative that brings you to the cars main feature, SYNC. The combination of motion typography and image resonates with a younger generation more adept to new media.

Working with non-live action video allowed us flexibility in exploring the ways is which we could communicate this concept. The motion of the piece is deliberately non-linear and offers an adventure through a seemingly textbook definition. Being able to talk to your car brings a whole new dimension in which a person can have a relationship with an inanimate object.

Center for Visual Communication
California State University, Northridge

Concept Designer/ Director - Christopher ONeill
Voice Talent - Sean Ruge

Category:

Autos & Vehicles

Tags:

• Ford
• Focus
• CSUN
• CalState
• Northridge
• Effective
• Communication
• Film
• Challenge

[WhoIsSeancifer]

You're really good at missing the point.

[1plmqaz1]

Ok commercial! Too bad you don't have better voice recording equipment. I know you were going for the tinny sound, but I lost a word to the black hole of sound remixing/ sounds like you recorded it in your room.

[commuterman]

Great Video and execution of the retro educational concept!

[theco0olguy]

do people not get its supposed to emulate a retro instructional vid.. duhhhh

[SavoRyChic85]

How is this 2.5 stars?? This is one of the best ones on here..

Somethings not right.. sounds like some unfair rating from other competitors/ Come on guys.. Let's be mature. Chris. seriously one of the best on here...hands down.

[WhoIsSeancifer]

I like how the commercial is reminiscent of an educational film from the 50's. Great aesthetic, and nice motion graphics.

[jotarobot]

this is my favorite out of all the entries.

awesome work!

[Tylerjstratton]

good idea, but really needs music, and better quality voice over

[Alanjan]

very nice...good job.

so when do these get aired? *cough*

[theco0olguy]

great concept!

this is very original!