::THE LIFESTYLE LOFT:: URBANE RENEWAL PRE-BET AWARDS MIXER

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Uploaded by on Jul 12, 2010

::THE LIFESTYLE LOFT:: URBANE RENEWAL PRE-BET AWARDS MIXER

Encore -- LA's Most Progressive Professional Mixer Returns, Celebrating The Best Of The City's, Art,
Culture, Music And Lifestyle

Century City, CA -- 6:00 p.m. Friday, June 25, 2010 at the iconic HYATT REGENCY CENTURY PLAZA X Bar ::THE LIFESTYLE LOFT:: along with hosts Taj Tashombe, Tyrin Ford, Kenya
Chaney, Michael Ferrera and Dr. Tony Maddox will present an encore presentation of URBANE RENEWAL, a cultural experience and social series for LA's most progressive constituents. This very special edition will celebrate the 2010 BET Awards.

::THE LIFESTYLE LOFT:: continues to go beyond the traditional event mixer by celebrating the cities intellectual movers and shakers, while introducing guests to today's latest consumer brands and musical artists. Brands like SCROLLS CLOTHING have also partnered with ::THE LIFESTYLE LOFT:: Guests won't go home empty handed, with door prizes, gift bags and clothing from Scrolls Clothing, attendees will enjoy the cities most popular and upcoming lifestyle products.

The uniqueness of this event is seen through its eclectic group of hosts, Dr. Tony Maddox of University of Southern California (Professor), Tyrin Ford of Ethno Brands, Inc., Kenya Chaney of
RK Entertainment, Michael Ferrera of Michael Ferrera Custom Clothes and Taj Tashombe the groups' lead and Impresario of the|sui|generis|group. All of which bring a cultural influence
that tastemakers and socialites of generations X and Y are sure to enjoy. URBANE RENEWAL is sure to set the "social scene" bar.

About ::THE LIFESTYLE LOFT::
::THE LIFESTYLE LOFT:: is an influential constituency of tastemakers from a multitude of professional trades and cultural backgrounds centered around the lifestyle & entertainment core. The establishment of ::THE LIFESTYLE LOFT:: offers a global 'think tank' of the industry's best and brightest professionals and allows for social engagement through a consistent well polished communication vehicle.

::THE LIFESTYLE LOFT:: fosters the sustainable growth of strong industry alliances, streamlined communication and a fluid engagement platform; for the purpose of networking, strategic brand engagements, partnerships, sponsorships and social stimulation tailored specifically for the tastemakers and socialites of our generation. For more information please visit us online at http://www.thelifestyleloft.com/

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