Toyota IQ Font - caso de Happiness Brussels
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Uploaded by jescobare on Mar 1, 2010
Eurobest Interactive Grand Prix - Toyota IQ Font por HAPPINESS BRUSSELS
Toyota launches the new iQ, a compact car that combines sleek design and cutting edge technology. Our briefing was to communicate the unique agility and perfect control of the iQ in a relevant way to a target group of 18-35 year old urban people. We want to reach the communities that fit the iQs core values: design, technology and automotive. We need a concept that can merge these three strong online communities. To demonstrate its incredible agility, the new Toyota iQ is the first car in the world ever to create an entire font from A to Z. To make this project happen we collaborated with an interactive artist, a graphic design studio and a rally driver. The viral making of video was posted on Vimeo, with a direct link to the Toyota site where people could download the font for free. The viral video was picked up by thousands of influential blogs in design, technology and automotive, and the font was downloaded over 24.000 times
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Amo cuando la gente hace cosas geniales.. 1ro El auto es increible 2do El trabajo creativo para la presentacion... =D
rcastillohn 3 months ago
Absolutely incredible sense of exporing the atributes of a product, as "media creator", and here are the results.
"zero media budget, millions of people interacting."
makkil 1 year ago