Carl Zeiss - Photokina

Use your inner Eye. Carl Zeiss presents itself at Photokina with a new trade fair concept: Products, applications and the ZEISS brand are to be experienced by the interested public. The focus? Customer proximity and an active dialogue with users.

The highlight of the trade fair stand is an oversized, walk-in lens, designed and implemented by the Uniplan team. Offering deep insights into the optical competence of Carl Zeiss, visitors can literally live how much experience, development work and precision is hidden in a Zeiss lens. Movies viewable inside the lens deliver background on lens technology in an informative and aesthetic way. This multimedia representation of the Carl Zeiss portfolio and the presentation of the matching exhibits inside, provide the visitor with a long-lasting impression of the brand core competencies; objective production, optical design, lens production, objective installation and final acceptance.

Category:

Science & Technology

Tags:

• CarlZeiss
• Photokina
• trade
• fair