Relly Annett-Baker: Arse over tit: the art of making stuff backwards.

Here you are planning your new app and dreaming of it storming to the top of the app store. Allow me then just to cut in for 18 minutes to show you why you're going about it all back-to-front. I'm going to take your blue sky thinking and reduce it to a one-inch frame so you can focus on what you're really making and how just a few words makes the biggest difference of all.

(Bio: Relly Annett-Baker lives in a leafy market town with her husband and two small sons. As a result, she eats far too many cakes from Waitrose and can be guaranteed to stand on Lego at least once a day.

As well as being content strategist and content writer for Supernice Studio, she is employed as live-in domestic staff by two cats. She also writes articles and jabbers on about copy to anyone who will listen, creates scrapbooks, and continues to procrastinate over the draft for her book, a guide to creating web content for designers and developers, to be published in Spring 2011 by Five Simple Steps.

She better finish this biography before her editor spots she isn't writing her book again.)

Copyright © 2011, Naklab Ltd. Released under Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales (CC BY-NC-SA 2.0)

Category:

Science & Technology

Tags:

• relly annett-baker
• copywriting
• copy
• writing
• user experience
• user experience design
• communication
• mobile
• brighton
• conference
• update 2011