Eatons: Aubergine

This video was created for a proposed 2000 relaunch by Sears of the Canadian store Eatons centered around a new idenitiy and the color aubergine (purple). Needless to say it failed and in 2002 any remaining Eatons were convereted to Sears.

Directed by Floria Sigismondi, "detail to detail, a modern homage to 1950s musicals such as Singing in the Rain or Funny Face."

Category:

Entertainment

Tags:

• advertising
• 1950s

[juanieboy12]

Cute and cool how they copied some MGM musicals: Swimming women idea from "Bathing Beauty", Set with stairs and shiny trees from "Hollywood Revue of 1929", and song about a color from Paramount Pictures' "Funny Face". Wonderful! Sorry I am a great fan of musicals.

[pkguy3]

Was a great commercial. Extremely well done. It is almost a spoof of the opening scene in the movie musical Funny Face.. search Kay Thompson Funny Face here on youtube and watch that video, Think Pink

[EricSSmith]

@juanieboy12 The debt to Funny Face’s “Think Pink” number is obvious even to the casual viewer, but as a non-fan I didn’t spot those other sources. Thanks for mentioning them.

[blind51de]

What a fucking disaster. I'm sorry, people.

[TinkaParker]

Floria Sigismondi is soooo talented. Great video!

[watchfrododance]

I was reminiscing about this commercial the other day so I searched it out. This ad campaign was phenomenal and I remember the excitement and the visits to the Vancouver store and the 25000 dollar flat panel tvs... What do you mean we could hang a tv on our wall??? anyway, I miss this kind of creative care in advertising...oh aubergine

[c3cubed]

One of the best. A Canadian Epic - but truly a sad denoument for the demise of a Canadian department store dynasty. The person posting this has excellent taste - and perhaps like myself, wish the advertisers could afford to do more of this sort of thing? It is a perfect example of the sponsor's message being more entertaining that the featured program itself. Who needs tripe on TV when we can have this?

Cheers,

C3