PAX07: The Growing Role of Women in the Game Industry

Gamertagradio.com

According to the ESA, more than 43% of video gamers are female, making women the single largest untapped market segment in the gaming industry. Look at the milestones crossed and the hurdles to come as developers and publishers reach out to this previously overlooked demographic. Are current strategies effective? What does this mean for the game industry as a whole?
Speakers: Jane Pinckard (CMP/GDC), Morgan Romine (Ubisoft), Theresa Pudenz (Flying Lab Software), Trixie (Xbox.com)

Category:

Entertainment

Tags:

• Penny
• arcade
• expo
• pax
• panel
• women
• game
• industry
• frag
• dolls
• xbox.com
• video
• games

[geddoe316]

the fragdolls are hypocrites anyways....they want to promote a healthy interest for girls in gaming, yet still appear as glorified booth babes in the process. the "real" girl gamer is the one NOT in front of the camera.

[themblan]

Jane Pinckard is so eloquent.

[0renton0]

Carmen bitches!

[Dusk557]

You should start cooking for them while THEY watch the football game Darkkmannfest

[beezgood24]

there are not enough of us for my liking

[AlthenasGuard]

stop saying like so much it makes you sound stupid

[BloodxGusher]

Ya the woman over at Maxis FUCKED UP The new Simcity Societies game..Im so pist at her and her ideas.

[EdmacZ]

So what is this? Another feminism rant?

[Neofcon]

See what you did cooking mama!?

[DarKKmanniFeSt]

women should go back to gingerbreadcookies and cooking