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IBM's Bill Serrao on The Future of Television Advertising

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Uploaded by on Dec 1, 2008

Bill Serrao, Americas Media & Ent. Industry Leader, IBM Global Business Services, discusses his view on the transition from an analog to a digital world in television and why people want their stuff for free on the internet. From DMWs Future of Television Conference East.

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  • god, I love the eyes moving and closing and the head shaking. That body language definitely tells me something. And IBM? How obvious ...

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