6.21 The Fully Social Networked Enterprise

SPEAKERS:
Michael Chui, Senior Fellow and Principal, McKinsey Global Institute
Jeanette Gibson, Director, Social Media Marketing, Cisco
Simon Segars, Director and EVP/GM, Physical IP Division, ARM
Moderator: Larry Weber, Chairman, Racepoint Group and W2 Group

What does it mean to be a "fully" social networked enterprise? What are the benefits, and what does it take to become one? No longer just the focus of marketing departments, the conversations taking place online have the power to drive research, innovation, sales and success in every industry. Find out more about how leading global brands are implementing new social media technologies to become increasingly competitive in their markets. And, learn how companies are integrating new forms and methods of communicating with critical stakeholders -- employees, shareholders, consumers and vendors to ensure success in their daily operations.

Category:

Nonprofits & Activism

Tags:

• Churchill Club
• Silicon Valley
• business
• technology
• social media