Freaky Aston: Aston Martin Lagonda @ 2009 Geneva Auto Show

MORE GENEVA AUTO SHOW @ INSIDELINE.COM:
http://www.edmunds.com/insideline/autoshows/geneva/2009/astonmartinlagondacon...

Aston Martin has dusted off its ancient Lagonda brand on a tallish, quaint-looking four-door concept that departs radically from the company's current portfolio of sleek ultra-sports cars.

The Lagonda Concept, created by Aston Martin Design Director Marek Reichman, aims to establish a new benchmark for "performance luxury" cars, while extending the company's global brand reach to new customers.

At least that's what the 2009 Geneva Auto Show press material says. But this is one odd duck.

Reichman says his four-door, four-seat, four-wheel-drive concept was inspired by classic Lagondas of the '30s, notably W.O. Bentley's prewar V12, which arrived about 10 years before David Brown acquired Lagonda in 1947. Everything about the new Lagonda Concept is big, from its V12 engine to its 22-inch wheels.

With the Lagonda Concept, Aston's current CEO, Ulrich Bez, wants to revive the brand, which has lain virtually dormant for the past 20 years. Bez sees the neo-Lagonda as a platform for new materials and such alternative powertrain technologies as hybrids and low-emissions diesels.

More importantly, Bez envisions Lagonda as "a unique performance avant-garde luxury product" that can broaden the firm's base of affluent customers in such global markets as Russia, China and the Middle East.

Category:

Autos & Vehicles

Tags:

• Aston
• Martin
• Lagonda
• 2009
• Geneva
• Auto
• Show
• car
• motor
• auto
• Edmunds
• Inside
• Line

[pachangero47]

horrible

[utprizzo]

Good thing its only a concept because that thing is ugly as Fuck

[jcmeromero]

I'm hoping with the business i'm starting, i hope that i will be able to afford one of these, it's one of my goals, and i've have never set a goal like this before, but i would love to cruise with my wife and kids in this, and if anyone knows who i can talk to,please send , info to my email mcstudio64@gmail.com

[MejorFilms]

i think its pretty good looking, id buy it!

[EugeneCamilleri]

I like it.

[gameworld6421]

UGLY car

[MackaliMesut]

Fck the haters, dam shitload of em here. I realy like the idea of a suv or like a jeepy thing for aston martin. Only I agree this one doesn't realy look that good.

[JDubs878]

The frontend doesn't look too bad, but holy shit the back is ugly! >_>

The backend reminds me of the car from Death Race with its armor on.

[oldschoolraptor]

am I the only one who likes it lool

[lukthere2]

almost as ugly as the nissan juke!!!! =(

[TVRnGTR]

ok im an aston martin fan all the way but... this looks like someone pissed on puke then shat all over it.

[2bidfilmsguy]

put the v12 from the one 77 in it, dosent matter how bad it looks people will buy it