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Pepsi TV commercial: Big Town USA

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Uploaded by on Apr 10, 2007

One of earliest of the "You've Got a Lot to Live" spots that ran from 1969-72. Note the blue collar gay couple. Don't you think?

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  • These were my favorite commercials back in the day. I guesswe were more innocent in those times but these scenes and upbeat music represent an idealized image of the time. But, that's okay

  • I don't think the two blue collar fellows are anything but just a couple hard working chaps having a friendly lunch time together.

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  • Agreed, best jingle EVER! Would someone find Pepsi Small Town USA (I believe in J. Walter Thompson Agency demo reel).

    It has the best film cutting to the beat and one of the first noticebly black voiceover artists. I had it on my home page as shortcut and never got tired of that commercial...lost it in a fire

  • Written by Joseph Brooks (accused rapist, and writer of "You Light Up My Life"). Amazing what darkness can live in someone that wrote such upbeat tunes.

  • This remains the best jingle ever written. Love that song!

  • Oh, sweet! I remember this one too! Definitely inspired by Dr. King and the Peace and Love Generation's utopian vision of racial harmony. It's both sad and fun to watch this one. Kinda feel that we lost something somewhere on the way to here...

  • I loved that.I remember as a kid I wished it was me running out to Yankee Stadium

  • I miss America looking and acting like that. I know it wasn't all apple pie and Mayberry RFD in the early 70's but it might as well be compared to today.

  • People talk about Joan Crawford being such a bad person. If it hadn't been for Joan Crawford Pepsi wouldn't be such a popular soda. She, along with Al Steele her last husband, made Pepsi the #1 soft drink in the world.

  • I think the significance Pepsi intended for the two male-hetero-buddy guys is that one is white, and the other black?

  • There is a companion ad called Small Town USA which I like even better but no one has uploaded to youtube as of yet.

    Same music but with small town scenes.

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