Wordsworth Books tasked the agency to engage consumers in the atmospheric setting of their stores - a book lovers universe where the written word comes to life, which remains a salient feature differentiating the brand from its competitors. Saatchi brokered a participation deal with Apple Macintosh stores for Wordsworth, and then turned to AR, which has remained fairly unexploited in a commercial marketing context until now.
Heey this is the tech they used in the new Assassins creed website! awsome
chakkeramon 2 years ago