Tata Safari Dicor - TV Commercial - "Reclaim your Life"
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Uploaded by ppotbhare on Feb 22, 2008
This is a TV commercial for the Tata Motors' Sports Utility Vehicle - the Tata Safari Dicor. Philosophical to the core, the advertisement focuses on an emotive appeal addressing a subliminal unmet behavioral need for the product rather than focus on the its physical attributes or characteristics.
This one asks you to "Reclaim your Life" and shows possible ways how people could actually go about doing it!
The ad starts with an executive standing in a crowded platform. His thoughts in a Voice Over "I always wanted to quit on Monday Mornings".
Cut to a guy in a dimly lit room, His VO: "I always wanted to swim with the whales", another shot of him with a surfboard and the waves kissing his feet.
Another shot -- a close up of lady her VO "I always wanted to take a one year trip....."(cut a shot of pigeons flying and a plane flying overhead) back to the lady who is sitting in a hospital very pregnant (zoom out) "...around the world".
A guy sitting on a bench " I always wanted to......"(the clock fast forwards the time he takes) The screen goes black with Reclaim your life scratched on the lower end. The music temps up and the Safari zooms into the screen, lands with grace, takes a mean turn with dust flying all over and slashing in the water.
The ad ends with the VO: The new Tata Safari Dicor. Reclaim your Life.
- 210 likes, 4 dislikes
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I always wanted to run from safari due to its severe technical quality issues, but NO! its Presence, ROAD Presence can still
"Reclaim Your Life"
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the best ad i have ever watched... salute to the creative guy and musicians
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the add is so good yet the product is so ugly!
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Gives me chills...........
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Awesome music and breathtaking ad....
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killer
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@dasalekhya - i currently have a wagon-r which I'm exchanging for a safari!
wagon-r despite being small gives yo0u a big feeling when you are on the steering wheel.
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@pravs1391 it is ! requiem for a dream ost!
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exceptional commercial i love dis watching again and again...awsum ad and car too!!
byeankur 2 years ago 34
I don't have a Tata Safari but after seeing this ad I took a road trip to ajmer from Delhi in my Wagon-R :-)
dasalekhya 2 years ago 29