Calcutta School Of Music 'Bach: Gavotte'

Objective
Calcutta School of Music enrolls students for classical music classes.
Our aim was to generate awareness and enthusiasm about these classes.

Activation
Notations of J.S Bach were made visible across busy junctions of the city by using overhead wires as staves. The notes were also played through the kiosks, evoking an instant response.

Result
The message was immediately communicated to the music enthusiasts and prospective students across Kolkata.

Category:

Entertainment

Tags:

• Ogilvy
• Kolkata
• Advertising
• Music
• Bach
• Gavotte
• Activation
• Notations
• Calcutta
• Western
• Classical
• India

[psychosisunlimited]

@TheKyem i know its hectic... but i've already started.. and i'm loving it.. just one difference.. i've been playing guitar for the last four years and so i started taking lessons in classical guitar. rather than violin.. this school is awesome!

[TheKyem]

@psychosisunlimited its really will be very hectic for u!!! Even I'm travelling nearly 100km by trains n bus from my home!! N there u r not getting ne monthly courses rather the classes r held once a week... Now its on u wat to decide!!!

[psychosisunlimited]

hey...i'm not sure if this is the right place to bring this up...but...i live in jamshedpur...and i wanna learn violin...it isnt possible for me to go to kolkata every week...so do you guys have like...monthly classes or something i could join?

[shalinew]

go on, watch Adi Hershko playing Bach on his tuba

[awesomelego]

wow I can play this piece! but not the gratest cause im 10

[Zahra1]

i'd play that if i could except i'm no musician...

[Musiclover181994]

Nice way to advertise

[calroy1234]

Goood! very good work souvik, sukhi, JB and everyone else in ogilvy! You guys totally deserved the Lion:-)

PS. saw some random guy on TV last night who said it was he who won it! hahaha! Good job O&M

[tulipsaikat]

for sursounak

Chottu and his associates had nothing to do with this video. Can you imagine a person calling himself a film maker can take credit for this? This is a outdoor/media innovation!! Jesus! what next? Taking credit for ben Kingsley's work because he is Indian?

Anyway good show Souvik Payra and everyone else who worked so hard on this great piece of work! :-)

[sursounak]

That sure was a most creative idea by musical minds. Great job and proud of you.. (To Chhotu n his friends/ Associates)