http://www.mediaed.org
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right.
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Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right.
Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter.
Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story. Interviewees include Jeremy Pikser, Oscar-nominated screenwriter of the Warren Beatty film Bulworth; Mark Crispin Miller, Professor of Communication at New York University; Susan Douglas, Professor of Communication at the University of Michigan; Professor Robert W. McChesney of the Univeristy of Illinois at Urbana-Champaign; and Professor Janet Wasko of the university of Oregon.
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to answer that last question, yeah it happened. Product placement in movies will never stop happening, just like the cherry flavor in a can of refreshing Cherry Coca-Cola!
its not whether its imposing on rights, its how propaganda can effect us and make us act based on what weve seen, regardless of whether we know that or not.
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The more I read into these new trends, fom Chomsky to Bell, I notice corporations appear at the root, at least partially of all these new developments. Has anyone else noticed this?
I think movie viewers are deceived by having to pay for movies with "advertisement." If that that is what producers and placement agencies want they should either cut the price of movie tickets or show it for free like TV shows.
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