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Amitabh Bachchan "One Man Industry "

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Uploaded by on Aug 13, 2009

First Indian Actor to reach 1 crore Market price.Most Successful Brand.Amitabh Bachchan most effective celebrity in ads.

In fact, Bachchans effectiveness as a celebrity in commercials is nearly three and a half times more than the second most recalled celebrity Sachin Tendulkar .

While Bachchan is on top of the mind of 44 per cent of the consumers, Tendulkar was recalled by only 13 per cent.

Among the top ten celebrities in the country, Bachchan has one of the highest--92 per cent--correct brand associations in a world where correct brand association is as low as only 65 per cent in case of even leading celebrities, like Shah Rukh Khan , the study said.

The Bollywood superstar is at number one position both in the top of the mind recall and total unaided recall as a celebrity, the study on Effectiveness of Celebrities in Advertisements by Cybermedia research shows.

Bachchans high appeal cuts across gender, age and socio-economic groups.

The study was conducted majorly among youth and housewives for the second year in a row in the month of September-October and has come out with the results for the year 2005.

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Amitabh Bachchan
Shah Rukh Khan

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  • Amitabh is the dad of Dilip, sanjeev,Naseeruddin and all others......Now his wax statue is at Madame Tussauds New York...the first ever Asian after Gandhi,......

  • real king

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  • like his name amitabh which means "the light that would never go off" he is the light of bollywood who will never be forgotten.

  • Amitabh's contemporary actors already retired and are out of the screen. He is still as active and energetic as in 70s and 80s. He became the first living Asian to have been immortalised in wax at Madame Tussauds Wax Museum. He is declared as the 'Star of the Millennium" by BBC. He is the legend of acting. Every Indian should proud of him.

  • His longevity at the TOP is in itself a tribute to his talent. However he brought much more to the India Cinema than unprecedented success. And that is professionalism. His on time arrival, finishing movies on time, taking projects that he knows he can finish is legendary. I wish actors before and after him had learnt from his behavior. Even today he is one of the most decent human beings in the industry who just knows how to carry himself.

  • His longevity at the TOP is in itself a tribute to his talent. However he brought much more to the India Cinema than unprecedented success. And that is professionalism. His on time arrival, finishing movies on time, taking projects that he knows he can finish is legendary. I wish actors before and after him had learnt from his behavior. Even today he is one of the most decent human beings in the industry who just knows how to carry himself.

  • The legend.... real sahansah.....

  • imagine bachchan was criticised before zanjeer and then what he became

  • amiatabh is the daddy of them all dilip was a big star back in the day yh raj kapoor was very big at dilips time but even raj kapoor couldnt get the name dilip had dilip was superstar and raj kapoor was jealous then came rajesh khanna mega superstar yh but who put him out of business amitabh did in namak haram where he played as a bad guy that role took over and thats where rajesh lost his stardom to amitabh he got his break through zanjeer and took over in namak haram overnight

  • sahi hai yaar inke abhinay mein jaan hai or kehte hain jaan hai to jehan hai ?

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