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"Measure Up" Australian obesity TVC

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Uploaded by on Oct 23, 2008

Latest Australian media campaign warning of growing obesity problem, great ad!

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Nonprofits & Activism

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  • likes, 5 dislikes

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Uploader Comments (deeve007)

  • Eating healthy doesn't cost any more if you buy fruit/veges from markets, and going running/walking/cycling/swimmi­ng costs you nothing or very little. It's just being lazy claiming anything else.

  • And that comment right there is why this is such an issue, the denial of a real and very growing health issue. He looks very overweight, though how he "looks" is actually besides the point. The issue is that there are a range of health issues that arise from being overweight and obese.

    Unfortunately many people only accept it's an issue when it's too late for them or a loved one.

  • Yeah, I understand your point. I'm just saying, I think the commercial could have been more powerful if it showed a dramatic change....I felt like its argument was a bit weakened.

  • If it showed someone too obese, far less people would have been able to relate to it, or would have felt it referred to "them". By showing that "obese" is not some amazingly huge guy, but someone like this, it might bring it home a little more.

    It certainly did for me, and I'm 88kg. Am determined to get back down to 80kg now!

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  • The decade moon, or what ever, the steps of obesity are over weight, obesity, and then morbidly obsess so go gets a edumacstion

  • @donuteaterguy You don't have to be overweight to be obese.

  • Don't feel bad Australia, you're still not as stupid as Texas.

  • eating healthy costs too frigging much sometimes and gyms are too expansive the government could fix both these things i go to gym everyday

  • this is a very well designed commercial in my opinion

  • @givemesomewaffles need what? they don't advertise against obesity in america?

  • @GuysSeriously Oh, Australians did, and overpassed Americans with admirable celerity... (That means they got fact amazingly quickly.)

  • @dehBix Isn't that bizarre? Yet both countries seem to like fast food FAR more than Americans or Canadians (apparently they don't know that there is a country called 'Canada')... And the Britsh lower class have had a serious weight problem (it must be those sausages and "egg and chip") for at least 70 years...

  • Immigrants, and no doesnt make me a bloody racist if I am talkin about caucasian Australians if you must kno i am an immigrant aswell, and besides if you havent noticed its immigrants that lower down the obesity percentile in australia,

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