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Interop Mumbai 2009 Power Panel: Web 2.0 in the Enterprise: Boon or Bane?" Part 1 of 5

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Uploaded by on Dec 13, 2009

As social networks and collaborative media continue to gain credence and become more widespread, most enterprises are still unclear on the best approach to leverage these revolutionary paradigms for maximum business benefit. Can Enterprise 2.0 technologies be used to foster innovation? Are social networks a hindrance to productivity, or should they be viewed as a means to improving the customer experience? And how can all this be used to reduce operational costs and improve process efficiency?

A panel of experts, including representatives from organizations that have already exploited Web 2.0 extensively, deliberated on these vexing questions and more at Interop Mumbai, providing delegates with ideas and ample food for thought as they attempt to take their organizations ahead on the inexorable Enterprise 2.0 journey.

Moderator: Rajiv Gerela, Head - End User Services, Information Enterprise Services, DBOI Global Services Pvt. Ltd., Deutsche Bank Group

Panelists:

* Ritu Madbhavi, VP IT, Draftfcb Ulka Advertising

* Kaushal Sarda, CEO, CollCraft Technologies

* Vamshi Mokshagundam, Senior Analyst, Datamonitor

* S Maheswaran, National Manager - Strategic Accounts, Websense

* Ranjit Satyanath, Customer Care Associate & General Manager, Shoppers Stop

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