International Anti-Fur Coalition, Fur Free 30" TVC

The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur.

Agency: Lowe Bull, Cape Town
Creative Director: Kirk Gainsford.
Art Director: Romano Cardinal, Cameron Watson.
Copywriter: Simon Lotze, Caitlin Cloete

Production House: 7 Films.
Director: Anna Lize Mostert.
Producer: Chantel Kriel.
DOP: Lourens Van Rensburg.

Category:

Nonprofits & Activism

Tags:

• International
• Anti-Fur
• Coalition
• Commercial
• Fur
• Free
• Vuka
• Awards
• 2009
• PSA

[videoelnino10]

Good point i was share !

FUR IS FOR UGLY PEOPLE

[looneytoon1705]

Thought provoking video. Well done!

[Underwired]

@Underwired By the way, I did read your video description, and I understand that the website the video directs the viewer to will have more information of the sort I'm suggesting. I still think it's pretty fair to say that the actual message of the video advert is to "remind" people (through shocking visuals) that fur is made from dead animals.

[Underwired]

Why are there so many ads against fur that don't bother making ethical arguments based in logic? For example, the only statement this particular commercial makes is, "hey, fur items were once alive"... uh, yeah? Obviously?

There are plenty of ethical reasons for a person to disagree with wearing fur or leather without resorting to such blatant shock value. Oooh, blood and guts. Gross. Guess I'll stop wearing my lambskin boots now?

Come on, tell me something I don't already know.

[videocrack246]

there is no need, I know what's to know....i agree its not pleasant, but nothing PETA does is less unpleasant adn obnoxious.....this commercial is retarded, as is everything PETA does, but i get the point.

[Furnimals]

@videocrack246 omggggggggggg you're dumb go search chinese fur farms in google.

[irishveganboy]

This is a blood fantastic video, well done from us here at Animal Rights Action Network (ARAN) in Ireland.

[gssilveraward]

Great video! Check out mine called "Fur-Free Fashion," which has the same message, though it's not as graphic. Please watch it!!!

[SpoiltBrat166]

lol I love fur who gives a f u c k where it comes from as long as its real and soft

[227060]

@Glasscerberus BS, the tiger is gonna wear that fur better than any human

[227060]

@videocrack246 i hope u r joking

[227060]

I've never seent he point of fur. apart from anything else, that Tiger looks WAY better with those stripes than any woman ever will