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Making the irresistible marketing offer

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Uploaded by on Jan 1, 2012

In this short video, Tony Gattari shares 3 key and practical marketing principles and provides some tips and strategies on how to follow these principles.

Principle 1
Make an irresistible offer to your marketplace. It can't be an average offer. It has to be an amazing offer that breaks away from the clutter of the marketplace. It doesn't have to be a price offer. It can be a value offer or a prestige offer.

Principle 2
Go and make that offer to a thirsty crowd. A good business man understands where the "thirst" is coming from and where it will come from in the future. If you don't have a thirsty crowd, get out of that business. If you constantly have to produce the thirst, you will struggle. Find where the thirst is and supply the product or service that will quench the "thirst".

Principle 3
Get them to drink more than once and get them to drink for life. Because of your irresistible offer that answers their "thirst" or their needs, your customers will keep coming back for more.

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