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Linda Popky: Making Marketing Measureable - Lead Generation Virtually

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Uploaded by on Mar 4, 2010

Award winning marketer Linda Popky of L2M Associates delivers the keynote session from Unisfair's Virtual Lead Generation Event, discussing why it's so important for marketers to engage with their customers in new ways, and to understand how to measure the impact of that engagement. She also discusses how the new culture of observation impacts how marketers interact with their audiences.

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