Social Media Lifeline for Last Keffiyeh Factory - BBC Middle East Business Report

Three years ago the world's media descended on the Hirbawi textile factory - the last keffiyeh makers in the Palestinian territories. At the time the Hirbawi family - who make the traditional Arab headscarf - were struggling to keep the business afloat amid competition from cheap Chineses imports. But following a deluge of global media interest things began to look up -- and whatsmore, the Hirbawis are benefitting from social media to keep the orders coming in. Howard Johnson reports from Hebron.
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Entertainment

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• keffiyeh
• factory
• palestinian
• territories
• hirbawi
• howard
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• bbc
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• business
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[dctuncay]

Thank you for presenting this wonderful documentary. My new keffeyah will be from them.