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Part 2 - The Luxury Retail Market - The Present & Future

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Uploaded by on Sep 15, 2010

Cristiana Pearson, Mario Simon & Pierre Dupreelle from Millward Brown Optimor explains how the shopping behaviors have changed in the current economy for luxury products. They also tell us about the importance of the customer experience in the luxury category online and in the store. We also find what they believe should be the future focus for luxury retail brands.

To download the "Top 100 Most Valuable Brands" ranking by BrandZ, go to: www.brandz.com

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