The Hire - Episode 0 - Driving Techniques

BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.

This is a behind the scenes look (1 of 2) of the creation of this amazing short film masterpieces.

Category:

Autos & Vehicles

Tags:

• the
• hire
• bmw
• driving
• techniques

[poorandimmature]

Thanks for uploading these, I can't believe they're so underviewed, please don't take them down.

[empath69]

PreGHz? Thank you; it had elements of 'product placement,' but it was still very entertaining and interesting and informative to watch!

[scapache]

Some interesting things that i'm sure BMW fans noticed...

0:55, e39 5 Series Executive with mysterious M5 mirrors

1:03, e38 7 Series with a clutch pedal

1:05, infinitely spinning steering wheel

1:28, e39 M5 with dual instead of quad exhausts

[dpain0]

was that the bumber flying off at 4:31 ?????????????? hhahhahahh

[Kafizinha]

Amazing! Thnks dor sharing!

[hagisays]

Great

[revengeancefilms]

pretty interesting behind the scenes footage, but half of the video is "BUY A BMW IT'S THE BEST"

[kenjammen]

I thought that this was a little tacky. I mean the whole thing revolves around a subtle commercial but in a classy way. Then this episode just pushes the propaganda in your face kind of destroying the subtlety. I stopped viewing about 20secs in idk. Plus the narrator's a douche

[zeb120]

LEXUS are alwaysso much better

[jpxxx]

AWESOME vid.

[andremacfoy]

sucks

[mickeygbass]

nice, nice