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CBS Quality Media Leaders

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Uploaded by on Jul 21, 2010

Neil Ashe, President of CBS Interactive, spoke with Wiredrive at the 2010 PromaxBDA conference in Los Angels. Ashe talked about CBS's role as an Internet company and how the its roster of brands, which include CNET, Gamespot and CHOW, reaches its consumers. Ashe points out that CBS has no ad networks and no third-party data tracking, a strategy that Ashe says gives CBS Interactive the ability to provide high-quality content.

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