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IDEAGORAS Innovation & Social Media in Healthcare Event

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Uploaded by on Apr 11, 2011

Los Social Media están cambiando el escenario del sector Healthcare. Los nuevos modelos de comunicación están cambiando la forma de construir las marcas. Los pacientes ya no son agentes pasivos de la cadena de valor de la salud por lo que es momento de adoptar caminos innovadores para conseguir una ventaja competitiva. Es el momento de abrazar a los medios sociales.

The Social Web is changing the scenario of the Healthcare sector. The new markets of conversations are transforming the way of building brands and making relationships. HCP,s and patients are no longer passive agents in the health value chain. It is time to cherish failure and address innovative paths to get unique an competitive edges: time to embrace Social Media.

Keynote speakers in this 2º edition:
Beatriz Lara (CIO BBVA)
David Saez (eHealth Telefónica)
Alejandro Suarez (CEO Genolab)
Kika San Blas (CEO Grupo Consultores)
Andrew Spong (Editor Firstword)
Slija Chouquet (Owner Whydot)
Angela Dunn (social Media Odom), entre otros

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