Steve Rubel on how brands can 'break through the nosie'

With increasing competition for our attention online, getting noticed--and then keeping us engaged--is becoming an even bigger challenge for businesses.

In this "Social Everywhere 2010" segment, Edelman Digital's SVP/Director of Insights, Steve Rubel (http://www.SteveRubel.com), offers a recipe for brands to "break through the noise":

1) Create and distribute content from a digital hub
2) Spend time *actively* engaging in the external social networks and websites where the brand's key stakeholders spend their time
3) Target an outcome that is beneficial for the brand *and* the customer

Recorded at the 2009 BlogWorld & New Media Expo in Las Vegas, Nevada. Edited and published by LiveWorld's Bryan Person, who embeds some of these videos on his social media blog (http://www.liveworld.com/bryan).

* This is one in a series of "Social Everywhere 2010" LiveWorld videos.

* Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Attribution to "Bryan Person, LiveWorld"

Category:

News & Politics

Tags:

• social everywhere 2010
• bwe09
• blogworld & new media expo
• steve rubel
• edelman digital
• liveworld
• social web
• hub and spoke