Strategic Innovation - Prof. Vandenbempt

The first week of the Master in Imagineering course deals with the "New Context" - the evolution of the economy into what has recently been called an "attention economy", a "support economy" and an "experience economy".We analyse the meaning and implications of this change for strategic management of companies and organisations. Starting from the current marketing-oriented thinking and acting, we examine the translation from a transaction orientation to a transformation orientation.

Prof. Koen Vandenbempt introduces the topic of strategic innovation in the Master in Imagineering course. In this video he introduces himself and gives an idea about his role in the curricululm. Students Jessica & Bobby tell about the practical exercise they experienced in his class.

Category:

Education

Tags:

• imagineering
• NHTV
• strategic management
• interview
• new context
• support economy
• attention economy
• experience economy