Asthma call to action eye tracking video

An eye tracking video (created on a Tobii T60 eye tracker) of an experience with an Asthma Foundation (NSW, Australia) prototype website. It shows the value of eye tracking.

As the video clearly shows, this user was looking everywhere when asked to donate money to the Asthma Foundation but the Donate area on the right. After looking at the navigation both side and top the rest of the page was interrogated but at no point did the user focus on the Donate area in the main image. It clearly points out that this does not stand out and users are also expecting to see something within the navigation.When users were asked to donate some money to the Asthma foundation, users largely overlooked the large orange area Donate on the main image.

Category:

Science & Technology

Tags:

• Eye tracking
• Objective Digital
• Asthma
• tobii