Storyboard - 19th September - Part 1

Independence day, Republic day, mother's day, friednship day - retailers have used every opportunity to create a reason to shop, to say nothing of the year long sale cycle that some malls operate on. But for brands ranging from durables to chocolates nothing packs a punch like the old fashioned, traditional festival season. As we gear up for Navratri, Durga puja, and Diwali its that time when marketers to up ad budgets and for consumers to loosen purse strings. For durables and snack foods its about upping the ante but for garments this could be a make or break season

Category:

News & Politics

Tags:

• CNBC TV18
• Storyboard
• Anuradha SenGupta
• Diwali
• Sale
• Consumer Durable
• Snack Food
• Cadburys
• Brittania
• LG