adidas is all in - Launching the biggest marketing campaign in the brand's history
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Uploaded by DelanoDigital on Jun 6, 2011
3D Projection on the Pharo in Marseille and live concert with Justice, DJ Medhi and Busy P.
adidas unveils its latest global brand campaign. This is the first time that the company has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, ensuring that it is the most diverse and all-encompassing glimpse into the brand ever. The "all adidas" campaign takes place throughout 2011 in a mix of environments from sport to music, lifestyle to fashion with different elements rolling out over the year.
Available video on www.thenewsmarket.com and www.adidas.synapticdigital.com includes various event locations highlights as well as a global highlight package.
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