N24 News, Sport and Weather

Challenge
Kemistry was asked by the Romanian media company, Centrul Naţional Media, to support the creation of an entirely new television channel. The group already owned newspaper and radio businesses but wished to expand.

Response
Kemistry developed a brand strategy and provided support across the whole operation - advising on key appointments, developing the complete news service, training local journalists and designing the on-screen elements, off screen collateral, vehicle liveries, studio sets and marketing campaigns.

Success
National TV launched with a twenty-four hour news channel (N24) as well as regional news offerings. Despite increased competition N24 remains as a leading independent news provider and continues to support the strategic aims of the group.

Kemistry:
Founded in 1997, Kemistry has grown to be the largest and most successful independent broadcast design and branding agency in Europe, creating communication strategies for leading companies worldwide.

Market dynamics, including changing audience behaviour, increased competition and
media diversification, signify the continuous need for brands to differentiate in order to compete for audience share. Kemistry uses these market trends to predict future audience needs thus creating genuinely strategic design solutions.




Our success is based on understanding our clients' communication objectives and providing clear brand strategies and compelling design ideas which give tangible results.

We have developed strong on and off-screen visual brand identities for clients including CNN International, BBC, ITV, Channel 4, Five, FilmFour, National Geographic, Discovery Networks, as well as NRK (Norway), TV4 (Sweden), MTV3 (Finland) and NOKIA.

Our approach has garnered over fifty international awards including Promax & BDA Europe, BDA USA, D&AD Annual and Norwegian Design Council awards.

Category:

Film & Animation

Tags:

• Romania
• National
• TV
• Centrul
• Media
• N24
• News
• sport
• weather
• branding
• graphics
• kemistry

[ortizcharles82]

Thank you so much for sharing this video!

[chrissT09]

@cosmin9595 iti dai seama in ce stare sunt, dak nici un jurnal de stiri, nu mai sunt in stare sa il tina in direct ?

[chrissT09]

@cosmin9595 au fost preferatele mele, aveau niste emisiuni de nota 10, mai ales kand era vara tarziu pe la 23, cu catrinel sandu, transmisie de pe litoral, se dezbracau fete : )

io nu inteleg, dak vad k nu mai sunt in stare sa le tina, trebuiau sa le vanda unuia kare chiar putea sa le readuca la viata, micula mai mult isi bat jok de ele, le'a transformat in televiziuni numai pentru pensionari ...

muzica populara la maxim , si filme numai romanesti : - j