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E-Commerce Cross-Selling and Up-Selling

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Uploaded by on Nov 26, 2007

Dr. Wilson explains how cross-selling techniques can increase both the rate of sales completion and the order total in retail and B2B stores that offer a number of products. Cross-selling offers similar products or add-ons to a sale. Up-selling offers higher quality and higher priced products as an alternative.

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Howto & Style

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  • good tips

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