Canvironment Week Grand Finale Promo

Canvironment Week -- A Green and Innovative Agenda
Initiated by Hindustan Tin Works Ltd

Hindustan Tin Works ltd (HTWL) a leading metal packaging company manufacturing Tin Cans or "Green Cans" as they are called are the most environment-friendly alternative to other forms of packaging because of their 100% recyclable property. HTWL takes a leading role in ensuring proper environment responsibility by taking bold steps for the cause of 'Save our Planet'.
For the first time ever, various can makers and brand owners across the world got together to create an 'United Global Metal Can Recycling Movement'. This unique worldwide initiative of HTWL, Canvironment Week, was observed from 10th Nov-17th Nov, 2010 across 8 countries from 5 different continents, to spread awareness and leverage on the eco-friendly nature of cans.
Canvironment Week was very uniquely designed to connect with the people who have the "power to make a difference". Through its campaign in India it connected to the Industry by jointly working towards the same cause, Community - by working with a NGO Chintan and Bombay Municipal Corporation to uplift the lives of the rag pickers, the Youth -- by executing various high energy and exciting events at school/college level and a can collection drive in Delhi.
To extensively promote this concept companies, education institutions and associations such as Hindustan Coca-Cola, Tata Tin Plate, Micro Inks, Akzo Nobel, European Metal Packaging Association, International Packaging Association, World Packaging Organization, Metal Containers Manufacturers Association of India, Tinplate Promotion Council and Indian Institute of Packaging joined hands with HTWL, besides The Ministry of Environment and Forests and the Ministry of Food Processing Industries -- Govt of India. Bloomberg UTV came on board as the broadcasting partner and BIG 92.7 FM as the radio partner.

The recently held Grand Finale included a theme-based UV-aided activities, such as a fashion show, dance performances and music with cans revolving around the four pillars of the event (4R's -- Reduce, Recycle, Reuse and Respect). The pre event activities also included health camps and medical health insurance for rag pickers, children's painting competition, art installations using metal Scrap and Cans.

Canviornment Week President and HTWL Sr VP Atit Bhatia said, "Today, each one of us will have a message to take back home. Canvironment Week will continue to inspire many generations to act global and spread the word of environment-friendly metal cans"

Sanjay Bhatia, MD, HTWL said, "Sustainability is the key word on which the foundation of HTWL has been laid. The Canviornment Week has effectively spread awareness about the metal can as sustainable packaging solution and also encourages individual and organizational participation."
Visit www.canvironmentweek.com for more information

Category:

Education

Tags:

• Canvironment Week
• recycle
• environment
• cans
• can recycle
• metal can recycle
• steel recycle
• metal recycle