Icebreaker Baacode lets you trace your garment back through the transparent supply chain to the farms that grew the merino fibre it was made from. This is a video from one of our stations in the Southern Alps of New Zealand.
"Growing up on Glenmore with so much space and freedom was a huge adventure for me. The merinos have lots of freedom too - up the top of the valley, we don't even have fences; there are natural river boundaries instead. This is a challenging farming environment, but merinos are tough and intelligent and they can handle it. It's a great place to live." - Will Murray
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