Upload

Loading icon Loading...

This video contains content from WMG, The Harry Fox Agency, Inc. (HFA) and UMPG Publishing, one or more of whom have blocked it in your country on copyright grounds.

Sorry about that.

LeBron James "Chalk" Commercial for Nike Zoom LeBron VI

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like nicekicks's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike nicekicks's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add nicekicks's video to your playlist.

Uploaded on Nov 25, 2008

http://www.NiceKicks.com -

This Thanksgiving holiday Nike will debut its latest television commercial, Chalk, which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBrons pre-game ritual of tossing talcum powder into the air at the scorers table before each home and away game. The pre-game ritual of LeBron has become a symbol of the ultimate Just Do It moment.

The ad campaign, produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy is part of Nikes integrated marketing and communication support for LeBrons latest signature sneaker the Zoom LeBron VI. The ad will begin airing on Thanksgiving Day during the nationally televised pro football games. It will run on major networks and cable channels including ESPN, ABC, Fox, CBS, BET and MTV. The campaign will also be featured on nikebasketball.com.

In addition to LeBron James, the commercial also features cameo appearances by basketball players Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and platinum recording hip-hop artist Lil Wayne.

  • Category

  • License

    Standard YouTube License

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Loading...
Working...
to add this to Watch Later

Add to