Twitter 101: Getting the Most Out of Engagement

Social media presents an opportunity to hear what people are saying about a brand and also to build a company_s brand through community, support, and providing resources. It_s important to understand how to engage potential customers, what to monitor in conversations, and which analytics are meaningful to measure. Join Marcus Nelson (@marcusnelson) from salesforce.com and Gene Chan (@genechansf) from Twitter to learn the basics of Twitter, best practices for marketing through content and advertising, how to grow your following, and how to take advantage of search tools and other platform applications.

Category:

Science & Technology

Tags:

• social roadmap
• thought leadership
• radian6
• dreamforce 2011
• social enterprise
• crm
• cloud computing
• salesforce.com