Zynga Inc. announced that its launching its own game platform is good news for potential Zynga investors because it means that CEO Mark Pincus recognized how important it is for the company to wean off its overdependence on Facebook, according to tech investor John Shinal.
Also, in recent financial disclosures filed with securities regulators, numbers in the filing show how much instant damage Facebook did to the company's bottom line simply by forcing Zynga players over to the Facebook Credits payment system.
Facebook Credits takes a 30% cut of all sales of Zynga's in-game virtual goods. Before the switch, the company was sharing between 2% and 10% of those sales with other services.
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