http://www.risingabovethenoise.com This interview by Lori Crever delves into some of the strategies of brand identity and package designer David Brier uncovering the most important question a brand can ask itself, repeat business and survival and the 3 phases of branding. Which is the most overlooked (yet powerful) one? David concludes with a case study of their work with the Joanna Vargas brand out of New York City.
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