Harry Beckwith

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Uploaded by on May 30, 2008

Harry Beckwith describes the importance of visual elements and branding for a company to send a message of exceptional professionalism.

Harry Beckwith works with 23 Fortune 500 companies and is the branding consultant to the world's premier brand consultancy. He has appeared on CNN, given keynote addresses to Microsoft, Disney, and ABC, and authored the current international business bestseller, Selling the Invisible. Praised by executives worldwide, and with over 240,000 copies in print, Selling the Invisible appears in 13 translations and was on the BusinessWeek bestseller list for 24 consecutive months, making it the top-selling book on sales and marketing of the decade.

For more information on Beckwith and other speakers please visit http://www.apbspeakers.com/speaker/harry-beckwith

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