push to add drama! see what happens. - your daily dose of drama.

Somewhere in a little town in Belguim.
On a square where nothing really happens. never.
we placed a button.
push to add drama and see what happens!

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... Discover here what happened or visit http://www.tnt-tv.be for more info.
TNT. We know drama.

[from 10/04 on Telnet.]

• Category

  Comedy

[Matt Watson]

I'm afraid if this was done in the US, someone would have pulled out a gun and shot back.

[Maria Lheis]

-Man walking late to work on monday morning-

-sees button and curiously pushes-

.......

-later at work-

Boss: Soooo... why are you late?

Man: You'll never believe what I will say!

[MrMinecraft794]

THE FUCK?



[SetFullmaisonze]

here in Brazil not need this commercial, this drama is daily reality

[MovieMad007]

Ha ha ha that is brilliant...and I know some places in Brussels are so quiet you wouldn't think anything would happen......oh how wrong one can be lol fantastic stuff!! Is the channel as good as this PR stunt though?

[Frailty Rika]

Well that escalated quickly

[OBNorthStarMoon]

i wouldn't have had the nerve to push the red button, i'm glad someone did -

hilarious!

[Shamus Hussain]

lol what the hell

[CatMienn]

I wonder if all this happened with the background soundtrack.

[Glauber Chaves]

Muito Massa!!!

[Alistair Osyrus]

That is somewhat offensive, but I can't help but laugh at what you have just said.