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ASICS GEL-Neo33™ Commercial Premiere

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Uploaded by on Jan 18, 2012

ASICS kicks off a global television campaign for its innovative, lightweight GEL-Neo33™, the latest addition to the ASICS 33 Collection™. The spot was designed to deliver the energy, youthfulness, and passion that drives both athletes and the brand to perform their best. Music track "Temporary Blues" by The Features.

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Sports

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Standard YouTube License

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Uploader Comments (ASICSAmerica)

  • When this spot was created and filmed, we were very careful to consider any ecological impact it might have. Through the magic of computer generated graphics, we were able to film the balloons on the ground and then digitally create the "shoe balloon" which floats away into the sky. At no point were any balloons ever released into the air. We value our relationship with our consumers and appreciate your passion for the brand and the environment.

Top Comments

  • I love the Features! makes me want to look into the shoes.

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All Comments (9)

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  • Dayron Robles is the World Record Holder what it means that nobody in the entire world has run the distance of 110 meters faster than him.

    And, if Robles touch Liu was because the chinese got in the way of his arm natural movement in the competence. Check other videos of Robles and you will see that he always move his arm in the same way.

  • One of my favorite songs from The Features, coupled with a creative campaign. Clever

  • hmmm 33?....Like the last degree of Free Masonry.

  • The Features are everywhere!

  • Lightweight shoes, we get it. Do runners like seeing trash in the trees on their daily route? Please tell us how you recovered all those balloons and kept them from polluting our environment and waterways? We want to believe you did.

  • saw these today at finish line, they are sick, gonna get em tomorrow

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