Guinness

Guinness brought its positioning ‘It’s Alive Inside’ literately to life by putting RFID technology inside rugby balls and on players. Fraunhofer Institute created the innovative technology to measure the ball’s location 2000 times a second (!) and players’ location 200 times a second. The real-time data allows coaches and fans alike to analyze running pace and acceleration, passing speed and accuracy, impact of tackling and kicking power like never before – potentially changing the game for ever.

Category:

Science & Technology

Tags:

• Guinness
• Rugby
• RFID
• Technology