The Proof of the Pudding ......

CAPPUCCINO KINGS
school CD


vragen:
1. What is the first action Caffè Nero has to take to cut back costs?
2. Why is this called an unpalatable task?
3. Describe the formula that Gerry Ford claims to adhere to for his shops?
4. Bobby Hashime is visiting his coffee Republic on the Strand. What are his and the shop manager's conclusion on the competition?
5. What is meant by the New Year's hangover that Costa is suffering from?
6. Roll-out and market share are not the only important factors that determine the success of a chain. What else is important?
7. Who is Louie Salvoni? Is he happy with the quality of coffee being offered in Britain?
8. What is his verdict on the coffee being offered in Caffè Nero, Starbucks and Costa?
9. What sort of treatment does he receive at Starbucks?
10. What does Starbucks' future look like according to Peter Maslen?
11. What are Gerry Ford's and Bobby Hashemi's plans for the future?
12. Mike Tye mentions "when the dust settles....". What does he refer to?
13. What will be the outcome of the war between the Cappuccino Kings according to the retail analyst?

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