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The Story of XTR - Episode 2

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Uploaded by on Jul 30, 2010

"The Story of XTR" Episode 2 explores the design concept behind Shimano's newest MTB group. The viewer is introduced to XTR project manager Tadashi Ichida and the design philosophy of XTR through the words of Shimano's lead Skunk Development rider Paul Thomasberg, pro riders Andrew Shandro and Lesley Tomlinson.

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Sports

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Standard YouTube License

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  • PASEN LA VOZ, NO COMPREN EN JASCO PARTES DE BICI, YA QUE TE PARAN ESTAFANDO, ME AN ECHO IR POR PARTES MAS DE UNA VEZ, Y EN LO QUE VA, YA ME ARTE, ES UNA ESTAFA, TE DICEN VIENE TODO EL JUEGO Y A LA HORA QUE VIENE, TE DICEN NO ES POR PARTES, ME E GASTADO CASI 1 000 DOLARES EN UNOS AROS SHIMANO, EL JUEGO COMPLETO Y AHORA QUE LO ESTOY ARMANDO NO VINO TODO

  • in my opinion, the industrial design seems to be a little in love with itself (and not especially beautiful, anyway).

  • One of the few product/brand videos that are actually interesting and enjoyable to watch. Less corporate video speak, more stylized filmmaking. Thumbs up to whoever produced/filmed/edited this. Oh, by the way, nice bit of Shimano gear, too. Ha!

  • i love my xtr crank, best and lightest on the market.

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