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Tradeshow Training Minute: Using Your Booth to Build Brand Awareness

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Uploaded by on Sep 5, 2009

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, tells you how your exhibit booth can make or break a show.

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  • The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.

    Most managers have plenty of emotional commitment to give to their jobs. If they can be convinced it’s safe and sensible to give it.

    Check out slapCompany

  • Susan puts a lot of punch (and tips) in even this quick tradeshow training minute!

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